Sunspel launches the Ian Fleming Collection

Luxury clothing brand Sunspel, have just announced a new Ian Fleming collection – manna from heaven for sartorial Fleming fans.

Ian Fleming was a devoted fan of Sea Island cotton. He frequently wore the fabric, and often dressed his literary creation, James Bond, in it too. In homage, Sunspel and The Ian Fleming Estate have come together to produce a range of menswear made from the same rare material.

The Ian FlemingTM collection includes crisp shirts, soft fully- fashioned knitted Polo Shirts, jumpers and classic T-Shirts, all in a cool, restrained palette of white, navy, sky blue, grey and green.

Fleming was fascinated by this ne cotton. He loved to wear it, particularly at Goldeneye, his house in Jamaica where he wrote all 14 James Bond books, but both he and Bond favoured the material wherever they were, from their shirts to their boxer shorts.

Photo: Rich Stapleton

Sunspel Ian Fleming Collection

Photo: Rich Stapleton

Sea Island cotton accounts for only 0.0004% of the world’s cotton supplies, making it one of the rarest cottons. It takes great skill to spin its fine fibres, but when spun it produces the softest, silkiest cotton imaginable.

Sunspel has a long history with this much sought-after, handpicked long-staple cotton and still imports it from the Caribbean.

This season Sunspel has used it to make a distinctive collection characterised by great softness. The ne uniform texture, silky lustre, and great tensile strength of the cotton create clothes that are remarkably long lasting.

Photo: Rich Stapleton

Photo: Rich Stapleton

“He had shaved, gargled with a sharp mouthwash, and now, in a battered black and white dogtooth suit, dark blue Sea Island cotton shirt and black silk knitted tie, he was walking softly, but not surreptitiously, along the corridor to the head of the stairs, the square leather case in his left hand.”
Ian Fleming, in his novel ‘Moonraker’, 1955

The Sunspel design team looked to the Fifties, when Fleming brought his daring spy hero, James Bond, to life. Hence the inclusion of the camp collar shirt and short sleeve knitted Polo which both have a retro mid-century feel to them.

The Ian FlemingTM collection is available at Sunspel stores and online at, as well as at international stockists including Fortnum & Mason, Printemps and Holt Renfrew.

Shop the Ian Fleming Collection now.

Incidental Intelligence

Suitably Bond: Interview with Matt Spaiser from The Suits of James Bond

2 thoughts on “Sunspel launches the Ian Fleming Collection

    • David – they are, but you have to search for it…will have to try again…I found it the other day, but now it’s missing…maybe because I’ve had 3 bourbons!!!…will try tomorrow!
      Cheers…but I did really truly honestly find the damn link!

Any Comments?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.